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Six Great iPhone Apps

This post is the fourth in a series which outlines iPhone applications that I find useful. Check out “My Favorite iPhone Apps” (October 14, 2008), “5 iPhone Apps That Rocked My World” (February 3, 2009), and “Seven Must-Have iPhone Apps” (June 20, 2009) to see my previous recommendations.

Boxed In
Boxed In iPhone Application
I’m not a big “gamer” on my iPhone, but I do enjoy a game that makes me work my brain. Boxed In certainly fits the bill for an addicting, intellectually stimulating game. In this puzzle game, you guide a robot through each level with your finger. There are boxes that must in the correct order and into the correct location in order for the robot to be able to make it through. I swear I used to play Boxed In on the computer maybe, oh, 15 years ago? In any case, it’s a fun little game to play!
LetsTansLetsTans iPhone Application LetsTans is another game I enjoy that allows me to put my problem-solving skills to the test. The premise is to correctly fit eight(?) shapes into an outline. The only downside is that I finished all the different configurations last night and have to say – now what? (There are additional similar games that one can purchase but I’m afraid I’ll run through them just as quickly as the original…)
LoseItLoseIt iPhone Application I’ve included LoseIt in this list because it is a great, user-friendly, simple app to help one track their caloric intake, daily exercise, and weight. The accompanying website also has forums, different exportable reports and even predicts when one will reach their goal weight based on their weight-loss trend. Oh, and for extra motivation there are settings that will Tweet and update your Facebook when you weigh-in!
MeeboMeebo iPhone Applciation I used to recommend IM+ as an all-in-one instant messaging application — until Meebo came out with its own. The “original” Meebo function is to serve as a web-based instant messaging aggregator. Now, the company brings those same capabilities to the iPhone. You can sign in to different instant messaging services while on the go. The interface is easy to use and you can sign in with your existing Meebo log-in (if you have one) or simply with the different services that you’d like to use.
TripItTripIt iPhone Application

I do a fair amount of travel (mostly back to Boston although I have been lucky this year to have a full vacation itinerary as well). TripIt has been really useful for keeping all my airline boarding information in one place. It has further capabilities as well, but that’s what I mainly use it for. The app is an extension of the TripIt website which, again, lets you keep track of your travel. You sign up and then when you book travel, you simply forward the confirmation to an email. TripIt sorts it and allows you to see who will be nearby. A must-have, especially for business folks who travel frequently for work!
WhiteNoiseWhiteNoise iPhone Application Remember those old machines with crickets chirping and rain forest noises that helped the masses (okay, so not the masses, but people from all over) fall asleep? White Noise is exactly what it sounds like – an app that has a variety of “white noise” sounds that can help lull you to sleep. My favorite? Waves Crashing. It takes me instantly to my summers on the Cape. 🙂

An Interview on New Media (Part Two)

I was recently interviewed by Alexa Lee of The Daily Universe, Brigham Young University’s student newspaper, for an article she was writing about twentysomethings who are successful at using new media as business ventures. I have provided a sneak peak of the article below.

(Please note: This is the second in a three part series – Read part one and come back next week to read two more questions that I was asked along with my answers.)

What do consumers want from new media?

New media has without a doubt shifted the consumer to corporation relationship. Before the emergence and, now, the continuing widespread adoption of new media, consumers were not empowered to speak about their experiences with different companies and their respective brands. Now, everyone is a journalist, a food critic, a photographer… Consumers want to be, as a whole, more active in their relationships with brands. If they don’t like something, they now expect that the company will listen to their complaint and do something about it, event hire venue located Sydney.

A recent example of this was AT&T’s pricing structure when the new iPhone 3GS was released. AT&T customers thought the proposed prices were unfair and protested – through Twitter and blog posts, you can also look into tiktok and how to get TikTok followers. In the end, AT&T relented and modified its structure. That sort of interaction would not have been possible in the pre-new media era. (An example of the Twitter petition I referenced can be found here: http://twitition.com/f96aq.)

How is today’s communications environment different from even a year ago?

A year ago, the general public was becoming increasingly more aware that these new online tools existed, but I think the overall consensus was that it was just for the “youngsters”. There are a number of reasons why new media has exploded recently, but I think that the role of President Obama’s campaign in this revolution cannot be underestimated. The campaign did a great job of leveraging these new tools to create a community of active and vocal supporters. The resulting tangible, quantifiable success forced those working in marketing and PR roles to stop and consider integrating new media into their overall strategy.

Before, an online communications strategy most likely included creating content for a website and sending out periodic e-mails to an organization’s customers or constituents. It was very much just a “push strategy”, the thinking being, “we’re putting out the information we want and we think is valuable”. Now, it’s much more of a two-way street. The organizations that are seeing results from new media are those that are actively engaging their supporters – and even their critics.