Tag Archives: Marketing

Julie in DC: Part II

Friends,

I have some exciting news to share — I am about to embark on what I’ve been affectionately referring to as “Julie in DC: Part II”.

This week, I am leaving Amplify Public Affairs and will soon be joining RADIUS, a corporate travel management company (TMC) serving multinational corporations with regional or global travel consolidation needs, as their Online Marketing Manager. I have learned a lot during my time at Amplify but am now looking forward to tackling this new challenge of developing and implementing a complete online marketing strategy for RADIUS.

My last day as Social Media Strategist at Amplify Public Affairs will be Thursday, April 15th and, after a quick break to cruise around the Mexican Riviera with my mother and sisters, I will begin my new role as Online Marketing Manager at RADIUS on Wednesday, April 28th

Additionally, this past weekend, I moved into the apartment of one of my closest friends from college, Mindy. I feel fortunate to be able to share my home with a friend and we have already had a lot of fun decorating and making plans for future hostessing opportunities.

If you’d like to receive my new professional and personal contact information, just send me a quick note. I will be making the appropriate edits online in the coming weeks.

Best,

Julie

How Grey’s Anatomy Has Created A Successful Brand Experience — And Why It Matters

The behind-the-scenes people at Grey’s Anatomy have created an online wedding page on The Knot — which I would argue is the champion of the wedding planning website industry in popularity, recognition and, simply put, market share — for the upcoming wedding of Meredith Grey and Derek Shepherd (the show’s main characters’). The page resembles that of any other couple. Visitors can leave their congratulatory notes on the “Guest Book” and can even RSVP to attend the “wedding”.

This is a prime example of a Marketing team getting it right. They have created a new portal that extends the Grey’s Anatomy experience and allows fans to become active participants. Marketing students (and veterans), repeat after me: The key to a brand’s success lies in creating memorable, engaging experiences for users. That is what builds community, improves brand loyalty, and cultivates vocal advocates.

Starbucks is the classic example. Some would argue that the products sold are comparable, if not inferior, to those found elsewhere. So why has Starbucks seen such success? It’s because it’s more than the (expensive) cup of coffee you’re getting, it’s the user experience the company has created through its emphasis on local events and overlooked music as well as the overall atmosphere of each store, where you can stay as long as you like.

So, kudos, Grey’s Anatomy Marketing team. It’s (almost) always good to be placed in the same category as Starbucks, even if it’s on a small blog like mine. 🙂

PS Grey’s Anatomy is set in the city where Starbucks was created – Seattle. Coincidence? I’ll let you decide.

Mr. Brady

I have been extremely lucky in my career on a personal level – I have continuously found myself surrounded by such a passionate, diverse group of people who I know wish me nothing but the best and will do whatever it takes to make sure I succeed. It’s a very powerful thing and I am truly grateful.

For my first professional position, I worked in the marketing department of a start-up and got a real taste of how exciting, vibrant, and brilliant these companies can be, as well as the people within. Many of the people who worked there have now moved onto new challenges (as have I – I last did some small contracting work in 2006, but otherwise, my time there ended Spring 2005).

However, I have been fortunate enough to stay in contact with these individuals in the form of the occasional “Whine Club” meeting, pun intended. We meet for drinks and dinner, usually at the Papa Razzi located by our former office, to discuss politics, celebrate accomplishments, and vent our frustrations.

We met this past Wednesday, since my move and new position fall under the “accomplishment” category. It was a really nice evening but a few interesting points came out in conversation that I’d like to capture here:

  • I believe that the Superbowl was rigged. We were perfect all season and then it just so happens that we lose? Something’s not right there.
  • Holly believes that Tom Brady is faking his current injury. He’s got a hot girlfriend, he just made a killing selling his Newbury Street apartment, he’s got endorsements pouring in… So why work? Why not “get injured” and enjoy the season from the sidelines? We’ve already seen proof that’s he’s not 100% committed to his job.

Thoughts?