Live Blogging: BlogPotomac

What is BlogPotomac? BlogPotomac is this year’s premiere social media marketing event for greater Washington DC. Attendees can expect a one-day event with nationally renowned speakers and advanced discussion of best social media marketing practices.

What is live blogging? Live blogging is basically taking notes, photos, or recordings at lectures, conferences, and presentations of what was said and posting it to your blog.

Julie at BlogPotomac

Julie at BlogPotomac

Read my notes from BlogPotomac here:

Aaron Brazell & Amber Naslund – Personal Branding, a Dialogue

  • need to have substance behind the “brand” you create
  • brand should be bigger than individual person
  • you do not build a brand, you earn a brand
  • set expectations and boundaries – just because you are out there does not mean that that you always have to be 100% accessible. Ability to go ‘dark’ is reserved.

SCOTT MONTY – Social Media in a Crisis

  • Crisis – an opportunity to take a negative and turn it into a positive.
  • Best to “not go quiet”. Give people something.
  • Ask community to help spread the word
  • Lessons learned
    • need to monitor (google alerts, twitter, etc.)
    • respond. be transparent. invite them into the process.
    • ask champions to help.
    • have a digital hub. somehwere you can quickly post updates and refer people.
    • be actively engaged.
  • Code of ethics for online communications
    • i will tell the truth
    • i will write deliberately and accurately
    • i will correct mistakes
    • i will not delete post / comments (unless spam, etc)
    • i will stay on topic
    • i will disclose conflicts of interests
  • Goal of Ford’s social media strategy: humanize the brand. put faces to blue oval.
  • Not every comment and not every post needs a response. Allows the community to answer.
  • social media must be accompanied by cultural change. companies don’t monitor your e-mails / phone calls, they must trust that you know what to say online also.


  • How do you handle a crisis like this past week’s AT&T scandal?
    • do whatever you can to keep your existing customers
    • don’t stay silen
    • answer concerns in the way they were brought up (respond to videos with videos, tweets with tweets, etc.)
    • pick 20 most influentials, bring in them, work it out with them.

SHIREEN MITCHELL – Government 2.0/Political Blogging

  • Covered DNC and RNC – Sarah Palin and Hilary Clinton. Tried to be fair and balanced.
  • Riot police would jump out. #jumpoutpolice on twitter. could coordinate with others, warn about where police were.
  • RNC – much more police. couldn’t take camera, umbrellas, etc.
  • national news didn’t show backdrop. tweeted out to provide full view.
  • political twitter group: libertarians (tlot??), conservatives (tcot), progressives (p2, topprog). use hashtags to talk to each other.
  • social media allows for smaller voices to be heard – minorities can be heard.
  • #pvow – political voices of women


  • What are social media tools (other than Twitter) that people are using to organize?
    • blogging
    • digital petitions
    • mobile messaging to increase attendance at events
    • facebook causes / ning groups
  • Reactions to Harvard Twitter study
    • it’s a boys club – “we already knew that didn’t we?’
    • Only 10% of Twitterers actually Tweet – “changed with Ashton / Oprah”. Numbers became unimportant.
      • Men playing numbers game. Women follow others based on quality of tweets.
      • social media does not our societal problems.
  • Five years from now, where will Twitter be?
    • Will have a different name
    • just another way to have a conversation – now conversations are open (before, with things like AOL, the conversations were closed)
    • need to let Twitter take its course allow community to determine how to use it. Can’t control it.
  • When do you use hashtags to expand community versus to define community?
    • just messaging with hashtags is the wrong way.
    • engage people across groups.
Shel Holtz

Shel Holtz

SHEL HOLTZ – keynote on Integration Challenges

  • legality of blogging
  • ownership of social media
    • organization owns its efforts
    • those with passion/expertise should contribute
  • ROI
    • choose SOI instead? (sphere of influence) – but we aren’t there yet.
    • need to talk about market share, growth, retaining best practice
    • must talk language of senior leadership
  • Regulation
    • pharmaceuticals / financial services
  • Resources
  • idea that companies need only “one voice”


  • Is there a point where you give up and walk away?
  • Are there any situations where once voice is good?
    • multiple voices are better than one
    • can speak to different audiences with different needs
  • What’s the role of PR when introducing social media to clients?
    • education / facilitation
    • don’t focus on tactics
    • show dynamics of communities / conversations
    • campaigns work if recognize ethos of social media space
  • Best practice: have an employee handbook that states company mission. Empower each employee to be front line PR person.
  • Are blogs dying?
    • NO. Just fewer uses and and the way we use blogs has changed.
    • Everyone organization should have at least one blog
    • way to get out information faster than press releases

What to do when client thinks they know social media and want to do something completely counter-productive and wrong to social media?

  • show examples why this is not the right strategy
  • present alternatives
  • use your judgement