Category Archives: Marketing

Julie in DC: Part II

Friends,

I have some exciting news to share — I am about to embark on what I’ve been affectionately referring to as “Julie in DC: Part II”.

This week, I am leaving Amplify Public Affairs and will soon be joining RADIUS, a corporate travel management company (TMC) serving multinational corporations with regional or global travel consolidation needs, as their Online Marketing Manager. I have learned a lot during my time at Amplify but am now looking forward to tackling this new challenge of developing and implementing a complete online marketing strategy for RADIUS.

My last day as Social Media Strategist at Amplify Public Affairs will be Thursday, April 15th and, after a quick break to cruise around the Mexican Riviera with my mother and sisters, I will begin my new role as Online Marketing Manager at RADIUS on Wednesday, April 28th

Additionally, this past weekend, I moved into the apartment of one of my closest friends from college, Mindy. I feel fortunate to be able to share my home with a friend and we have already had a lot of fun decorating and making plans for future hostessing opportunities.

If you’d like to receive my new professional and personal contact information, just send me a quick note. I will be making the appropriate edits online in the coming weeks.

Best,

Julie

Real or Fake? Julie’s Favorite 2010 April Fools’ Jokes

April 1st, also known as April Fools’ Day, is a great time for companies to shed their corporate images and show a little personality.

Here are a few pranks I’ve seen so far today that I’ve really enjoyed –

“University President Dan Mote, who will resign his post in the fall, announced yesterday that to leave his final mark, he will push hard to get the school’s mascot changed from the diamondback terrapin to the endangered giant panda.”
Panda to be university’s new mascot | The Diamondback, University of Maryland’s campus newspaper

“The Johns Hopkins University announced today that it is bowing to the inevitable and officially changing its name to “John Hopkins.” ‘We give up,” university President Ronald J. Daniel said. “We’re fighting a losing battle here. And we strongly suspect the extra ‘s’ was a typo in the first place.'”
The “S” is out: We’re “John Hopkins” now | Johns Hopkins University

“Plenta™ (128 fl oz) and Micra™ (2 fl oz) cups arrive in Starbucks stores this Fall. Derived from Italian word for plentiful or small, the Plenta™ delivers coffee lovers record amounts of the world’s finest coffee beverages while the Micra™ delivers a quick and satisfying morsel of goodness.”
Starbucks Listens to Customer Request for More Sizes | Starbucks

“Early last month the mayor of Topeka, Kansas stunned the world by announcing that his city was changing its name to Google. We’ve been wondering ever since how best to honor that moving gesture. Today we are pleased to announce that as of 1AM (Central Daylight Time) April 1st, Google has officially changed our name to Topeka.”
A different kind of company name | Google

I’ll add my finds throughout the day as they unfold.

What are some April Fools’ Jokes you’ve seen today?

How Grey’s Anatomy Has Created A Successful Brand Experience — And Why It Matters

The behind-the-scenes people at Grey’s Anatomy have created an online wedding page on The Knot — which I would argue is the champion of the wedding planning website industry in popularity, recognition and, simply put, market share — for the upcoming wedding of Meredith Grey and Derek Shepherd (the show’s main characters’). The page resembles that of any other couple. Visitors can leave their congratulatory notes on the “Guest Book” and can even RSVP to attend the “wedding”.

This is a prime example of a Marketing team getting it right. They have created a new portal that extends the Grey’s Anatomy experience and allows fans to become active participants. Marketing students (and veterans), repeat after me: The key to a brand’s success lies in creating memorable, engaging experiences for users. That is what builds community, improves brand loyalty, and cultivates vocal advocates.

Starbucks is the classic example. Some would argue that the products sold are comparable, if not inferior, to those found elsewhere. So why has Starbucks seen such success? It’s because it’s more than the (expensive) cup of coffee you’re getting, it’s the user experience the company has created through its emphasis on local events and overlooked music as well as the overall atmosphere of each store, where you can stay as long as you like.

So, kudos, Grey’s Anatomy Marketing team. It’s (almost) always good to be placed in the same category as Starbucks, even if it’s on a small blog like mine. 🙂

PS Grey’s Anatomy is set in the city where Starbucks was created – Seattle. Coincidence? I’ll let you decide.