Julie has been covering her life through blogs since 2001 — May 22nd of that year, to be exact. In the latest iteration, Julie writes passionately about issues that touch her life daily. Personal reflections include thoughts on being twentysomething, dating and relationships, and life in DC. An accomplished marketing professional, Julie also provides insight into developments in her industry, social media, and iPhone technology.
(To learn more about Julie’s professional experience, please visit her LinkedIn profile.)
Julie was born in Moscow, Russia and moved to the United States with her mother shortly before the dissolution of the Soviet Union. She spent her formative years in Lexington, Massachusetts, most famous for being the location of the “Shot Heard ‘Round The World”.
Julie attended the University of Maryland where she earned Bachelors degrees in both International Business and Marketing as well as a minor in French Studies. She was involved with a number of student groups on campus where she sought out leadership roles. Most notably, she was an influential member of a national Panhellenic sorority, serving as her chapter’s Vice President in addition to a variety of other positions.
In what she believes may have been the experience that shaped her the most during her college career, Julie spent a semester abroad in Paris where she attended the International Students Division of Université de Paris IV – La Sorbonne and was fortunate enough to travel throughout Europe during program breaks and after its end.
In her current role as Marketing Programs Manager at Radius Travel, Julie has implemented a global marketing programs strategy, including the development of:
- a strong online presence that includes a revamped website and active social media profiles
- content marketing-based lead generation and lead nurturing programs
- data management processes
Blending her traditional marketing background with a deep understanding of online marketing, Julie executes effective, results-driven integrated marketing campaigns that support sales through inbound lead generation.
Previously, as Social Media Strategist at Amplify Public Affairs, Julie advised a variety of clients in the healthcare, environmental, faith-based and humanitarian industries on successfully creating and leveraging their online presence through both social media and traditional efforts to raise brand awareness, maximize recruitment efforts, strengthen constituent relationships, and cultivate online communities around their core mission. Additionally, Julie served as Community Manager for the Disruptive Women in Health Care blog and community, coordinated the “Driving the Adoption of Health IT Through Innovations in Social Media” event series and facilitated Advocacy Avenue, Amplify’s social media resource center.
Prior to Amplify, Julie served as Marketing Coordinator for Boston-based Imprivata, Inc. and provided marketing services to L-3 Communications Security and Detection Systems, TradeStone Software, Inc., and Optiant, Inc.. Several promotional materials Julie created during her time at Optiant, which can be seen here and here, won Honors in the League of American Communications Professionals (LACP) 2004 Spotlight Awards.