An Interview on New Media (Part Two)

I was recently interviewed by Alexa Lee of The Daily Universe, Brigham Young University’s student newspaper, for an article she was writing about twentysomethings who are successful at using new media as business ventures. I have provided a sneak peak of the article below.

(Please note: This is the second in a three part series – Read part one and come back next week to read two more questions that I was asked along with my answers.)

What do consumers want from new media?

New media has without a doubt shifted the consumer to corporation relationship. Before the emergence and, now, the continuing widespread adoption of new media, consumers were not empowered to speak about their experiences with different companies and their respective brands. Now, everyone is a journalist, a food critic, a photographer… Consumers want to be, as a whole, more active in their relationships with brands. If they don’t like something, they now expect that the company will listen to their complaint and do something about it.

A recent example of this was AT&T’s pricing structure when the new iPhone 3GS was released. AT&T customers thought the proposed prices were unfair and protested – through Twitter and blog posts. In the end, AT&T relented and modified its structure. That sort of interaction would not have been possible in the pre-new media era. (An example of the Twitter petition I referenced can be found here: http://twitition.com/f96aq.)

How is today’s communications environment different from even a year ago?

A year ago, the general public was becoming increasingly more aware that these new online tools existed, but I think the overall consensus was that it was just for the “youngsters”. There are a number of reasons why new media has exploded recently, but I think that the role of President Obama’s campaign in this revolution cannot be underestimated. The campaign did a great job of leveraging these new tools to create a community of active and vocal supporters. The resulting tangible, quantifiable success forced those working in marketing and PR roles to stop and consider integrating new media into their overall strategy.

Before, an online communications strategy most likely included creating content for a website and sending out periodic e-mails to an organization’s customers or constituents. It was very much just a “push strategy”, the thinking being, “we’re putting out the information we want and we think is valuable”. Now, it’s much more of a two-way street. The organizations that are seeing results from new media are those that are actively engaging their supporters – and even their critics.

A Trip to Hershey, PA

Postcard - Hershey, PA - September 26 2009

An Interview on New Media (Part One)

I was recently interviewed by Alexa Lee of The Daily Universe, Brigham Young University’s student newspaper, for an article she was writing about twentysomethings who are successful at using new media as business ventures. I have provided a sneak peak of the article below.

(Please note: This is the first in a three part series – for the next two weeks I’ll post an additional questions that I was asked along with my answers.)

What got you started in new media?

I’ve always been an early adopter of technology and have found the internet to be a powerful place to connect with people in my offline social circle as well as to expand my network by finding people around the world who share the same interests – both personally and professionally. That being said, for me, exploring new media was a natural progression of trying online tools as they emerge. First it was instant messaging, then blogs, RSS feeds, social networks, etc.

Why do you think people use new media, why do you use new media, how do you use new media?

I think that people use new media for all the same reasons people use traditional media. These reasons include staying up-to-date on current events, connecting with friends, all sorts of research, etc. The fundamental concepts are all the same, it’s just that the tools have changed.

I use a variety of online tools to strengthen and to expand my network. Using Facebook and LinkedIn, I stay in touch with classmates, colleagues and other contacts I’ve made along the way. Through Twitter, I discover people with similar interests in my area and around the world and have immediate access to world changing events as they happen. Each site, in its own unique way, enables me to connect with thought leaders to create a community of professionals sharing resources and ideas, and that is truly empowering. Finally, my website serves as my online epicenter where all my online interactions come together. The blog I have there allows me to document my life and share my views.

Hidden Secrets of the iPhone Revealed

David**The following is a guest post by David, a good friend and former colleague, who loves finding hidden features of the technology he uses. Below, he reveals a few iPhone features you may have missed. (The original post can be found here.)**

Okay, that’s a bit too Penn & Telller perhaps, but there are some fun little nuggets somewhat buried in the iPhone that I’ve slowly been discovering.  I feel like in the past month especially I’ve dug up some good stuff.  I’ll start off with the stuff that most folks know.  If you didn’t, great.  If you did, I never said I was the great Houdini :)

Special Characters
We all know that you can find some add’l characters by tapping the 123 then the #+= button on the keyboard.  This provides us with some European currency characters, as well as the important hash tag for twitter.  But what about the eñe in spanish?  Or the upside down exclamation point for spanish?  If you simply tap and hold the “n” on the keyboard, the ñ will appear.  Same with the accented letter “e” or the exclamation point.  If you play around, you’ll find other fun hidden characters lurking above the letters (ooh, m-dash!).

Keyboard Settings: Periods & Caps Lock
I’ll admit it.  I never really got into the whole text speak.  Sure I LOL and might wonder WTF occasionally.  I am also a fan of FML – makes me laugh when I see it.   But I don’t write “Wr U @? C U L8r.”  With full keyboards, the inner English Major in me just can’t stomach it.  I write things out.  I tend to still use proper sentence structure.  Call me fusty, but I can’t help it.

So I like that if I double-space after a word, I get a period.  That makes it nice and easy.  And while I’m not a big YELLER when it comes to texting, there are times when you want to write a bit in Caps.  And hitting the shift key each time is tedious.  There are settings for both these features.

Go to Settings>General>Keyboard.  Toggle “Enable Caps Lock” and “‘.’ Shortcut” to On.  Now when you double-space after a word, the period pops in.  And if you quickly double-tap the shift key, it’ll turn blue and Caps Lock is on.  Pretty nifty.

Contacts View
I mentioned I’m a little old-fashioned.  I can also be a little OCD too.  I have set up my iPhone Contacts to sync with my Google Contacts.  I like having a back-up and over-air syncing is still pretty cool to me.  But the other day I realized I had 6 more contacts in my iPhone than I did in my Google Contacts.  Quite frankly, I’m still confused how this happened.  But to make matters worse, Google Contacts are sorted by first name.  My iPhone Contacts were sorted by last name.  Trying to eyeball over 400 contacts is tough enough, but when the lists aren’t apples to apples, it’s even harder.  Enter Settings.  Settings>Mail, Contacts, Calendar.  If you scroll to the Contacts section (near the bottom), you’ll see that you can change both the Sort Order and Display Order.  While I prefer to sort by last name, it’s nice to be able to toggle this when comparing to Google.  I’m sure there are other benefits to this toggle as well.

Screenshot
I’d seen plenty of people showing their Weather app image on Facebook to indicate a crappy/fantastic week of weather ahead.  I just presumed they had purchased some app that enabled this.  Nope.  The iPhone has a built-in screenshot feature.  Which I think is pretty cool. When you have what you want on your screen, simply push the top button and the bottom home button on your iPhone quickly at the same time.  The screen will quickly fade and come back.  That image is now saved in your Photos.  Pretty nifty.  It is great when you happen to be in 1st place in foursquare or something and you might want to share that with your friends :)

Foursquare1

I heard at&t will finally be supporting the updated MMS features on September 25th.  I’m looking forward to that.  I’ll be happy if I never see the following screen againg – scribbling down those ridiculous message ids and passwords – only to open a picture of someone’s dog.

OldMMS

Any hidden secrets that you’d like to share?

On Being Twenty-Three (And Adopting a New Life Philosophy)

The following was featured on http://www.vickiboykis.com/ as a guest post on September 4th. (Click here to see the original.)

Most people think of spring as a time of renewal. But for me, it’s always been fall that signifies things beginning anew: fall brings with it the beginning of school years, the Jewish New Year and my birthday. This triumvirate has caused the end of August / beginning of September to be a period of much reflection of who I am, who I’ve been, who I’m trying to become. What was I able to accomplish in the last year? What things do I need to work on? You get the idea…

This past year, the 23rd year of my life, was a rollercoaster filled with a lot of happiness but a lot of sadness as well. I made the hard decision to move away from my family, coworkers and roommates who were great friends, and I job I loved to see whether DC living would be as fun as I imagined. (And it has been!) I’ll always think of this past year as the year my world was rocked by the death of my grandmother. But it will also be remembered as the year I travelled, dated some great guys (and some not so great guys), and tried my hand at things like white water tubing and PHP coding all the while widening my support network and strengthening existing friendships…

Through it all I’ve solicited and been given a lot of advice. And there’s one nugget of (overheard) wisdom that has stayed with me; in fact, I think about almost daily. This magical phrase has in some ways changed my whole outlook on who I aim to become:

Consider everything and nothing a date.

Take a minute to fully take that statement in. Reread it. Now, let me elaborate:
(Hint: the advice applies to everyone, whether you are in a relationship or not!)

Consider everything a date. When we date, we take the time to put on a great outfit, make sure our hair/makeup looks great, etc. Before, during, and after, we are usually on our best behavior. Simply put, considering everything a date translates to an attempt to be at our best at all times.

Consider nothing a date. Dates are really fun – most of the time – but they do bring a certain level of anxiety. Some of the best dates are those that come together without pre-planning because there isn’t any pressure on the situation to be anything but what it is. Considering nothing a date means being in the moment and not worrying about things that are out of our control.

Achieving the attitudes I’ve described above is a lofty goal, I admit, thanks to a little thing called human nature, which tempts us to be lazy, jealous, obsessive, etc. But remembering The Date Principle has provided me with a framework through which I can strive to become a better person – which is how I measure the success of a given year. (Yes, I consider age 23 a success and hope I can say the same of age 24.)

However you define your “new year” – whether by calendar, age, academic level, or religion – may the next one bring only the best for all of us.