Monthly Archives: July 2007

The future of facebook

I have been a big Facebook fan since I joined the site in September 2004 (almost three years ago!). And while there have a few bumps along the road, I think generally the social networking site has done a great job at engaging its users. In fact, although these new applications (features like “food fight” – where you can “throw” food at another person so that the image shows up on their profile or “iread” – where you can post which books you have read, are reading and would like to ready) have threatened Facebook’s clean interface, as one of my friends pointed out, they made Facebook much more interesting and time consuming. Now, in addition to just reading information on other people’s profiles, there’s much more that one can do on this site.

One of my projects in my business strategies course (a separate one from the marketing course I took with a similar name and theme), was to analyze a company – complete with a SWOT, a competitor analysis, and a prediction for the future. I don’t remember all the conclusions, but I do remember saying that Facebook will need to adapt to serve its growing – and growing up – population and that it should stay independent of the “big players” and go public on its own.

This blog post suggests that – looking to the future – Facebook should expand its offerings to become a whole portal like Yahoo!, Google and others. In my opinion, this would completely revolutionize the websphere once again. Not only would it increase Facebook time and usage (instead of going to gmail to send e-mails, I can simply stay on Facebook) as well as ease (again, by the integration of different services), but it would also expand its network and appeal to more people (if all my friends are using Facebook e-mail, I need to sign up for Facebook to be able to use it, also).

Who knows that the future might bring? I look forward to finding out!

changing the ranking system

Nielsen/NetRatings “will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.”

Competitive Advantage

In my capstone marketing strategies course, we spoke a lot about Southwest and its competitive advantages – its unique culture, its ability to differentiate itself and its foresight at having bought oil before prices went up. Well it seems that the oil has been used up and Southwest is finding that it must change those things – raising prices and getting rid of open seating – that made it different from all the other airlines. Is Southwest losing its competitive advantage – and its customers?

Speaking of ridiculous airline changes, I booked a flight with airtran and got charged a $5 “seat fee” each way. What’s up with that?